Overview:
We are currently seeking a Director of Marketing with experience in Family Entertainment, Corporate Events or Hospitality & Nightlife. This is a leadership position that requires a proactive self-starter who excels in a fast-paced, dynamic environment and demonstrates expertise in strategic marketing. The ideal candidate will be a strategic marketer who is enthusiastic about building brand identity and leading marketing tactics for a unique indoor family entertainment center. iPlay America, The Event Center at IPA, Topgolf Swing Suite, The Loaded Spoon & Fundaes Arcade.
Key Responsibilities:
- Brand Development:
- Develop and execute comprehensive marketing plans, advertising campaigns, earned media opportunities such as promotions, activations, and special events to enhance brand visibility and drive revenue.
- Competitor Research and Market Insights
- Analyze market trends and consumer insights to identify new opportunities.
- Research and present competitive industry trends and best practices.
- Identify and target new audience segments and markets.
- Working knowledge of google analytics, email serves such as mail chimp & excel database management.
- Campaign Management and Coordination:
- Oversee strategy and development of digital marketing, social media, advertising, and public relations efforts from inception to completion.
- Develop and secure earned media opportunities such as press and organic social content.
- Manage growth of internal databases and communication through email and text campaigns.
- Procure and oversee sponsors and community partners to build brand awareness.
- Develop promotions and grow loyalty programs.
- Department Oversight:
- Collaborate with marketing team to create engaging content and materials.
- Work closely with all departments of the organization to align marketing efforts with company goals (operations, food and beverage, sales, etc.).
- Coordinate website updates and oversee optimization and accuracy of company websites.
- Manage outsourced marketing and venders.
- Budget and Financial Understanding:
- Understand financial aspects, including research and development appropriations, and expenditures.
- Manage the marketing budget and track ROI of campaigns.
Qualifications & Skills:
- Bachelor’s degree in business, marketing, or related field or equivalent experience
- 8+ years of experience in marketing, preferably in the entertainment industry
- Proactive leader with strong leadership skills
- Excellent communication skills to collaborate with a close-knit team and cross-functional teams.
- Ability to manage multiple projects simultaneously while maintaining strong attention to detail.
- Proficiency in marketing analytics and data-driven decision-making
- Flexibility to work in a fast-paced environment and adapt to changing priorities.
- Strong Microsoft Office skills
Benefits:
- 401(k)
- Dental insurance
- Vision insurance
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Employee discount
We offer a competitive salary and generous benefit package.
Apply now to join our team and lead our marketing initiatives.